World Consumer Rights Day Celebrations
The Social Science Club EKTA of Adi Sankara Training College, Kalady organized a vibrant programme in connection with World Consumer Rights Day on 19th March 2026. The event aimed to create awareness among students about consumer rights, responsibilities, and the importance of informed decision-making in the marketplace.
The programme commenced with a brief inaugural session, highlighting the significance of consumer protection in today’s fast-changing economic environment. The faculty coordinators and student representatives emphasized the need for consumer awareness in ensuring fair trade practices.
As part of the celebrations, an awareness class was conducted to educate students about fundamental consumer rights such as the right to safety, information, choice, and redressal. The session was interactive and enriched participants with practical knowledge about filing complaints and identifying unfair trade practices.
A reel-making competition was organized to encourage creativity and digital expression among students. Participants presented short and impactful videos focusing on themes like consumer exploitation, online fraud, and smart purchasing. The activity not only enhanced their technical skills but also deepened their understanding of consumer issues.
In addition, a product marketing competition was held where students showcased their entrepreneurial abilities. Participants creatively marketed various products, demonstrating skills in branding, persuasion, and communication. The competition provided a platform to understand real-world marketing strategies and consumer behavior.
The programme witnessed enthusiastic participation from students, making it both informative and engaging. The winners of the competitions were appreciated and awarded for their outstanding performances.
The event concluded successfully, reinforcing the importance of consumer awareness and empowering students to act as responsible consumers in society.
